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    What is an Expert Resource?


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  1. Home
  2. Our People
  3. Vanessa P. Shonkwiler

Vanessa P. Shonkwiler


Public Service Associate

Agricultural & Applied Economics

Vanessa Shonkwiler
Vanessa Shonkwiler
Areas of expertiseAboutEducationAwards and honorsCoursesScholarly works

Areas of expertise

Horticultural ProductionMarketingPricing (incl. Consumer Value Estimation)Sustainable Agricultural Development

About

Economist specializing in small family farms marketing, consumer preferences and local food systems.

Responsible for:
– Securing, developing and negotiating grants and contracts.
– Coordinating and conducting research efforts, including designing applicable research methods, performing research, preparing research reports, and disseminating results to various stakeholders (institutions, academic, extension, general public…).
– Providing technical assistance, development and delivery of training programs for agribusiness enterprises.

Teaching appointment (0.25/ 0.75 Total EFT): AAEC 3100, Food and Fiber marketing (Fall and Spring).

Education

Master of Science, Economics, General

Univ of Nantes, France (1999)

Bachelor of Science, Economics, General

Univ of Nantes, France (1997)

Awards and Honors

  • First Place Poster in Extension Outreach Category (2024)
  • 2019 Presidential Award for Excellence in Research and Communication (2019)
  • Student Recognition as favorite class – Thank a professor week 2015 (2016)

Courses

  • AAEC 4990: Special Topics in Agricultural and Applied Economics (Fall 2025)
  • AAEC 7310: Masters of Agribusiness Research Project (Fall 2025)
  • AAEC 3040: Agribusiness Marketing (Fall 2025)
  • AAEC 7000: Master's Research (Fall 2025)
  • AAEC 7000: Master's Research (Spring 2026)
  • AAEC 3100: Food and Fiber Marketing (Spring 2026)
  • AAEC 7310: Masters of Agribusiness Research Project (Fall 2026)
  • AAEC 7000: Master's Research (Fall 2026)
  • AAEC 3040: Agribusiness Marketing (Fall 2026)

Scholarly Works

  • Know your Market: Market Research and Competitor Guide, (2026).
    Greer G, Shonkwiler V
  • Pricing Strategy: Step-by-Step Guide for Completing your Pricing Spreadsheet, (2026).
    Greer G, Shonkwiler V
  • Pricing Spreadsheet for Farmers, (2026).
    Greer G, Shonkwiler V
  • Social Media Field Guide for Farmers, (2026).
    Greer G, Shonkwiler V
  • A Case Study on the Economic Impact of the University of Georgia’s Veterinary Diagnostic Laboratories, Journal of Veterinary Diagnostic Investigation, (2025).
    Kane S, Shonkwiler VP, Hostetter JM, Nolan LK, Naikare HK … 1 more

View full list of scholarly works

Contact

V.Shonkwiler@uga.edu 706-542-9811

Mailing Address

145 Cedar Street
Lumpkin House, 303B
Athens, GA 30602

Shipping Address

145 Cedar Street
Lumpkin House, 303B
Athens, GA 30602

  • https://agecon.uga.edu/people/faculty/Vanessa-Shonkwiler.html
  • https://www.researchgate.net/profile/Vanessa-Shonkwiler/research

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Expert Resources

  • Text over a drone shot of a farm field that reads: 2026 Georgia Ag Forecast: Strategic Insights for Georgia's No. 1 Industry

    2026 Georgia Ag Forecast

    Feb. 13, 2026

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    2026 Georgia Agritourism Outlook

    Jan. 23, 2026

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    Direct-to-Consumer Sales in Georgia: 2025 Insights and 2026 Outlook

    Jan. 23, 2026

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  • Direct-to-Consumer Sales

    Jan. 22, 2025

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  • 2025 Georgia Ag Forecast

    Dec. 3, 2024

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