UGA Extension contacts:
Joshua Dawson, Angelos Deltsidis, Ramsey Corn, Erick Smith, and Camille Mcavoy

This publication reports on a strawberry variety trial conducted in order to assist producers in choosing a variety or varieties best suited to the South Georgia climate while maximizing quality and yield.

Strawberries in Georgia

The Georgia strawberry (Fragaria × ananassa) industry is relatively small, with just 143 acres in production (Georgia Grown, n.d.) and a farm gate value of approximately $15.3 million in 2022, up from $9.4 million in 2017 (Center for Agribusiness and Economic Development, 2024). Georgia’s industry relies upon older varieties such as ‘Chandler’, ‘Sweet Charlie’, and ‘Camarosa’, which have been largely phased out of production in California and Florida but offer consistent yields and quality fruit under South Georgia’s winter climate (with production starting in late January).

Newer short-day varieties have the potential to outperform these older varieties in South Georgia climatic conditions (Table 1). Production in South Georgia could potentially increase with the adoption of new varieties that have been developed for annual hill production and current postharvest handling processes (Melendez, 2016). The coastal plains of Georgia have a moderate climate with mild and short winters. Day-neutral and long-day varieties are not considered acceptable in this region because of the extended season brought on by late flowering. Late-flowering varieties would delay harvesting and expose fruits to high temperatures (> 85 °F), which is known to reduce fruit quality.

Table 1. Potential Strawberry Varieties for South Georgia.
Variety Breeding program Release year Photoperiod Postharvest qualities
Albion UC 2006 day neutral ~8.8° Brix, moderate TA (~1.77%)
Cabrillo UC 2015 day neutral Comparable to other day‑neutrals (good flavor/shelf life)
Calinda Fresh Forward Breeding 2014 short day1 Firm, juicy fruit with excellent sweetness and transport resilience
Camarosa UC 1992 short day Very firm fruit; edible coatings extend ~9-day shelf life
Camino Real UC 2001 short day Firm, dark-red, ~27 g; ~7.6° Brix, TA ~1.60%
Florida Beauty UF 2017 day neutral2 Excellent flavor and sweetness
Florida Brilliance UF 2008 day neutral Firm fruits with good shelf life
Florida Radiance UF 2008 short day Firm fruits with moderate acid content
Fronteras UC 2014 short day Large, firm, and deeply colored with excellent flavor
Merced UC 2013 short day Large, heat-tolerant; ~8.2° Brix, low TA (~1.52%)
Ruby June Lassen Canyon Nursery, Inc. 2014 short day Excellent flavor; high Brix; low cull loss, strong firmness
Sensation® UF 2013 short day Firm fruits with good shelf life
Strawberry Festival UF 2000 short day Standard in Florida for firm fruits
Note. UC = University of California; UF = University of Florida; TA = titratable acidity
1 short day is also known as June-bearing
2 noted as weak day-neutral

Strawberry Harvesting and Fruit Quality

Strawberries are nonclimacteric fruit, which means that they do not ripen after harvest, showing only minimal color changes. Thus, fruit must be harvested at its optimum eating quality, and that quality must be maintained through the supply chain to the consumer. Growers will typically pick fruit when it is visually 75% red in color or greater, sacrificing flavor, taste, and nutritional quality for firmer fruit (Taghavi et al., 2019). Local producers who do not need to ship their fruit to distant markets can opt to pick fully ripe fruit instead of lower-quality fruit.

In addition, strawberries are one of the most perishable fruits, being very susceptible to mechanical injury, water loss, decay, and physiological deterioration (Nunes et al., 1995). The majority of fruit quality attributes—e.g., fruit firmness, color, fruit shape, etc.—are known to be genetically controlled. The extent to which genetics controls berry-quality attributes is directly related to the crop’s lifespan—i.e., the effect is greater for perennial crops than annual crops (Prange & DeEll, 1997).

Cultivars Selected for This Study

Cultivars included in this study were: University of California-licensed ‘Albion’, ‘Cabrillo’, ‘Camarosa’, ‘Camino Real’, ‘Fronteras’, and ‘Merced’; University of Florida-licensed ‘Florida Beauty’, ‘Florida Brilliance’, ‘Strawberry Festival’, ‘Florida Radiance’, and ‘Sensation’. Cultivars from independent breeding programs included a Lassen Canyon Nursery variety, ‘Ruby June’, and a variety from Fresh Forward Breeding (based in the Netherlands), ‘Calinda’ (see Table 1).

Planting, Production, and Harvesting Methods

Annual hill culture was used with polyethylene film mulch, drip irrigation, 28-in.-wide by 10-in.-high beds set 5 ft on center and planted in double rows, with 14 in. between plants and 12 in. between rows. Seventy-five plants of each variety were planted at a strawberry farm located in Lowndes County, GA, on Tifton loamy sand (fine loamy, kaolinitic, thermic Plinthic Kandiudults) on November 2, 2019. In general, 10% to 15% plant loss during transplanting is expected. During the first 2 weeks of establishment, producers often will reset plants to maintain their stand. After the first 2 weeks, any new gaps are left.

All crop production practices followed current recommendations from the University of Florida for raised-bed strawberry production (Whitaker et al., 2021).

After transplanting, strawberry plants were established, allowed to go into dormancy between late November and early January, and were covered with floating row covers to protect them from cold temperatures when needed.

Harvesting was performed on an as-needed basis, two to three times a week, beginning late January until mid-February. Strawberries were harvested by hand using commercial standards, placed in coolers, and transported to the Vidalia Onion Research Laboratory in Tifton for quality evaluations. Variables measured at harvest were yield, fruit firmness, soluble solid contents, and external fruit color.

Postharvest Storage Tests

Two 7-day-postharvest storage tests were started on the harvest dates of February 14 and March 16, 2020. Strawberries were stored in plastic clamshells and held in temperature-controlled cold rooms at 32 (± 1) °F and 90% to 95% relative humidity. After storage, the following variables were assessed: weight loss, firmness, external color, and visual quality. Strawberry visual quality  was assessed using a 1 to 5 rating scale (Pelletier et al., 2011):

  • 5 = very good; freshly harvested fruit, fruit are firm and turgid, there are no signs of bruising, shriveling, or decay;
  • 4 = good; fruit are firm but with some small bruises;
  • 3 = fair; fruit exhibit minor signs of softness, shriveling is evident, and bruises are visible, but there is no visible decay;
  • 2 = poor; fruit are very soft, very bruised, overripe, and decay is evident on some fruit; and
  • 1 = very poor; fruit are extremely overripe, there are leaky fruit, and partially or completely rotten fruit.

Berry Quality at Harvest

Based upon the field portion of this study, the highest yielding varieties also had the best storage life: ‘Camino Real’, ‘Strawberry Festival’, and ‘Camarosa’ (Table 2). These varieties had estimated yields of 8,621, 6,813, and 6,403 lb per acre, respectively, when using a density of 19,000 plants/acre.

Table 2. Strawberry Variety Survival Rate, First Harvest Date, and Yield per Plant During the 2019–2020 Field Demonstration.
Variety Survival rate First harvest date Yield
(g/plant)
Harvest season
length (days)
Albion 80% 02/11/2020 42.6 33
Cabrillo 58% 01/28/2020 66.7 48
Calinda 89% 01/28/2020 153.6 48
Camarosa 100% 02/04/2020 153.0 42
Camino Real 100% 01/22/2020 206.0 54
Florida Beauty 78% 02/04/2020 41.9 42
Florida Brilliance 77% 01/28/2020 66.9 48
Florida Radiance 56% 01/28/2020 72.0 48
Fronteras 72% 01/28/2020 50.6 48
Merced 100% 02/07/2020 69.8 37
Ruby June 100% 02/14/2020 58.8 30
Sensation® 49% 01/28/2020 44.0 48
Strawberry Festival 100% 01/28/2020 162.8 48

Berry Yield

Georgia’s average production per acre for strawberries is unknown as the USDA discontinued state-average determination in 2019 (National Agricultural Statistics Service, 2021). The estimated yields for this study are similar to the average yields in 2019 for Oregon, Washington, and North Carolina, which ranged between 10,000 to 12,500 lb/acre. These results are similar to those from a strawberry variety trial conducted in Quincy, FL, in 2006 (Santos et al., 2007) where ‘Camino Real’, ‘Strawberry Festival’, and ‘Camarosa’ yielded 14,800, 19,400, and 23,200 lb/acre, respectively.

It is important to note that our estimated yields are based upon a 4- to 7-week harvesting window in 2020 that was halted abruptly because of the COVID-19 pandemic. A typical harvesting season could last up to 8 to 12 weeks, depending upon weather conditions.

Berry Size

Besides total yield, the average berry size is an important factor to consumers. Typically, marketable strawberry fruits are those greater than 10 g (0.35 oz). Varieties that have average fruit size greater than 20 g (0.70 oz) are considered for annual production systems. Larger fruits are attractive to consumers and result in increased harvesting efficiency (Whitaker et al., 2011). Nine out of the 13 varieties trialed met this requirement (Figure 1).

Bar chart comparing average fruit weight (in grams) for 15 strawberry varieties. Frontera has the heaviest average fruit weight over 32 grams, while Strawberry Festival has the lowest, below 10 grams. Other varieties like Ruby and Albion also rank high in fruit weight.
Figure 1. Average Strawberry Fruit Weight for 13 Varieties Grown in Lowndes County, GA, During the 2019–2020 Growing Season.

Of the top-three-yielding varieties in the study, only ‘Strawberry Festival’ did not have an average fruit weight over 20 g (0.70 oz), instead producing fruit with an average weight of 9.6 g (0.34 oz). Despite the smaller average fruit size, ‘Strawberry Festival’ plants produced a higher number of berries, with the primary feature of the variety being its early yield (Chandler et al., 2000). ‘Strawberry Festival’ tends to have large-sized conical-shaped fruits that are easily packed into clamshells, which makes it a favorite of both growers and consumers.

Berry Firmness

Other quality attributes assessed at harvest were fruit firmness, total soluble solids (Brix°), and external fruit color. Overall, the varieties with the firmest fruits tended to be the lowest-yielding varieties (‘Florida Brilliance’ and ‘Cabrillo’). The top-four-yielding varieties (‘Camarosa’, ‘Calinda’, ‘Camino Real’, and ‘Strawberry Festival’) were all similar to each other in terms of firmness. ‘Camino Real’ in particular increased in fruit firmness as the season progressed (Figure 2). The firmness of ‘Calinda’, ‘Camarosa’, and ‘Strawberry Festival’ remained between approximately 175 and 300 gram-force (0.39 to 0.66 lbf) over the whole season (Figure 2). Gram-force (gF) or pound-force (lbf) measures the pressure applied to strawberries by inserting an 8-mm probe into the fruit to a depth of 10 mm.

Line graph showing changes in fruit firmness (measured in gram-force) across multiple harvest dates from February 7 to March 15 for five strawberry cultivars: Carlinda, Camarosa, Camino, Strawberry Festival, and Merced. Merced shows the highest variability, peaking above 350 g-force, while Carlinda drops significantly near March 9 before recovering. Camarosa and Strawberry Festival remain relatively stable around 200–300 g-force.
Figure 2. Strawberry Fruit Firmness for Selected Varieties at Each Harvest During the 2019–2020 Growing Season. 

Total Soluble Solids (Brix)

For strawberries, the minimum requirements for flavor acceptability are a soluble solids content of 7% or greater and a maximum titratable acidity of 0.8% (Mitcham, 2016). For this study, there was not a large difference in total soluble solids content between varieties studied on each day of harvest. Soluble solids content ranged from 6.0% to 10.5% over the whole season depending upon variety (Figure 3).

Line graph depicting soluble solids content (%) for five strawberry varieties—Calinda, Camarosa, Camino Real, Strawberry Festival, and Merced—across harvest dates from February 4 to March 14, 2020. Strawberry Festival and Merced show the highest peaks near 10–11%, while Camino Real has the lowest values, dipping below 6% in mid-February. Error bars are present to show variation for each data point.
Figure 3. Total Soluble Solids Content for Select Varieties of Strawberries at Each Harvest During Spring 2020 (January to March).

‘Merced’ had the highest soluble solids content at the end of the season, making it unique—rising temperatures in the spring are said to be responsible for a decline in soluble solids content toward the end of the winter strawberry season (MacKenzie & Chandler, 2009). Based upon the historical weather data for the season, temperatures started to increase above 85 °F around the second week in March (Figure 4). These increased temperatures corresponded to the decreasing soluble solids content seen around the same time in Figure 3.

Line graph displaying daily maximum and minimum temperatures (in °F) from January 1 to March 16. Max temperatures generally range from 60°F to 85°F, while minimums vary more widely, dipping below 35°F multiple times. Both trends show fluctuations but rise gradually toward mid-March.
Figure 4. Maximum and Minimum Temperatures in Valdosta, GA, During the Strawberry Variety Demonstration in Spring 2020. Data provided by the UGA Weather Network.

Berry Color

No differences between the varieties were found for fruit color. All 13 varieties at harvest were approximately the same red color (data not presented).

Quality After 7-Day Cold Storage

The 7-day-postharvest storage tests were limited to the varieties that had an adequate number of fruit on the harvest dates (February 14 and March 16, 2020). These varieties were ‘Camarosa’, ‘Florida Brilliance’, ‘Florida Beauty’, ‘Strawberry Festival’, and ‘Ruby June’.

During storage, ‘Florida Brilliance’ lost the least amount of moisture over 7 days, roughly 0.4%, versus ‘Florida Beauty’, which lost about 1.15% over the same duration (Figure 5). Weight loss during storage results in fruits that are shrunken, less glossy, and prone to postharvest decay, which consequently results in lower visual-quality scores (Figure 6). Both ‘Camarosa’ and ‘Strawberry Festival’ lost between 0.6% and 0.9% of their weight after the 7-day cold-storage period.

Bar chart showing percent weight loss for five strawberry varieties: Brilliance, Camarosa, Ruby June, Festival, and Beauty. Brilliance has the lowest weight loss under 0.5%, and Beauty has the highest, approaching 1.2%.
Figure 5. Percent Weight Loss After 7 Days of Cold Storage (at 32 °F, 90% to 95% Relative Humidity) for Five Strawberry Varieties Grown in South Georgia.

 

Bar chart showing average visual quality scores for seven strawberry varieties: Calinda, Radiance, Beauty, Camarosa, Festival, Brilliance. Brilliance scores the highest near 3.7, while Calinda scores the lowest, around 2.6.
Figure 6. Visual Quality Ratings of Six Georgia-Grown Strawberry Varieties After 7 Days of Cold Storage (at 32 °F, 90% to 95% Relative Humidity). The ratings for visual quality run from a low score of 1 to a high score of 5.

Overall, the weight-loss amounts were minimal because of the stable, low-temperature conditions and the high relative humidity environment in the cold room. Fruit firmness after 7 days of storage showed very little change. ‘Florida Brilliance’ and ‘Florida Beauty’ had the firmest fruits with 250 to 280 gram-force (0.55 to 0.62 lbf). Both ‘Strawberry Festival’ and ‘Camarosa’ fruits had similar firmness with 245 to 260 gram-force (0.54 to 0.55 lbf) before and after 7 days of storage (Figure 7).

Bar chart comparing pre-storage and post-storage firmness (measured in grams/force) of five strawberry varieties: Festival, Camarosa, Ruby June, Brilliance, and Beauty. Brilliance and Beauty show the highest firmness pre-storage, with minor declines post-storage. Ruby June has the lowest firmness in both conditions.
Figure 7. Initial and Final Firmness of Five Georgia-Grown Strawberry Varieties After 7 Days of Cold Storage (at 32 °F, 90% to 95% Relative Humidity). 

Conclusions

  • In South Georgia, only short-day varieties should be considered to maximize the harvesting window of late winter to early spring.
  • We recommend growers try a small test plot of any new variety added to a farm operation and test it for a minimum of 2 years.
  • Our study found that ‘Camino Real’, ‘Camarosa’, and ‘Strawberry Festival’ were the highest yielding varieties with moderate firmness and moderate total soluble solids content.

References

Center for Agribusiness and Economic Development. (2024). Georgia farm gate value report 2022 (Report No. AR-24-0). University of Georgia College of Agricultural and Environmental Sciences. https://caed.uga.edu/publications/farm-gate-value.html

Chandler, C. K., Legard, D. E., Dunigan, D. D., Crocker, T. E., & Sims, C. A. (2000). ‘Strawberry Festival’ strawberry. HortScience, 35(7), 1366–1367. https://doi.org/10.21273/HORTSCI.35.7.1366

Georgia Grown. (n.d.). Strawberries. Georgia Department of Agriculture. https://georgiagrown.com/find-georgia-grown/fruits-vegetables/strawberries/

MacKenzie, S. J., & Chandler, C.K. (2009). The late season decline in strawberry fruit soluble solid content observed in Florida is caused by rising temperatures. Acta Horticulturae, 842, 843–846. https://doi.org/10.17660/ActaHortic.2009.842.186

Melendez, M. (2016). Ultra-niche crops series: Plasticulture strawberries postharvest handling & food safety (Publication No. FS1258). New Jersey Agricultural Experiment Station, Rutgers University. https://njaes.rutgers.edu/fs1258/

Mitcham, E. J. (2016). Strawberries. In K. C. Gross, C. Y. Wang, & M. Saltveit (Eds.), The commercial storage of fruits, vegetables, and florist and nursery stocks (Agricultural Handbook No. 66; pp. 559–561). U.S. Department of Agriculture Agricultural Research Service. https://www.ars.usda.gov/arsuserfiles/oc/np/commercialstorage/commercialstorage.pdf

National Agricultural Statistics Service. (2021). Noncitrus fruits and nuts 2020 summary. U.S. Department of Agriculture. https://downloads.usda.library.cornell.edu/usda-esmis/files/zs25x846c/sf269213r/6t054c23t/ncit0521.pdf

Nunes, M. C. N., Brecht, J. K., Morais, A. M. M. B., & Sargent, S. A. (1995). Physical and chemical quality characteristics of strawberries after storage are reduced by a short delay to cooling. Postharvest Biology & Technology, 6(1–2), 17–28. https://doi.org/10.1016/0925-5214(94)00048-W

Pelletier, W., Brecht, J. K., Nunes, M. C. N., & Émond, J. (2011). Quality of strawberries shipped by truck from California to Florida as influenced by postharvest temperature management practices, HortTechnology, 21(4), 482-493. https://doi.org/10.21273/HORTTECH.21.4.482

Prange, R. K., & DeEll, J. R. (1997). Preharvest factors affecting postharvest quality of berry crops. HortScience, 32(5), 824–830. https://doi.org/10.21273/HORTSCI.32.5.824

Santos, B. M., Chandler, C. K., Olsen, S. M., & Olczyk, T. W. (2007). Performance of strawberry cultivars in Florida. Proceedings of the Florida State Horticultural Society, 120, 155–156. https://journals.flvc.org/fshs/article/view/86212

Taghavi, T., Siddiqui, R. & Rutto, L. K. (2019). The effect of preharvest factors on fruit and nutritional quality in strawberry. In T. Asao & M. Asaduzzaman (Eds.), Strawberry – Pre- and post-harvest management techniques for higher fruit quality. IntechOpen. https://doi.org/10.5772/intechopen.84619

Whitaker, V. M., Hasing, T., Chandler, C. K., Plotto, A., & Baldwin, E. (2011). Historical trends in strawberry fruit quality revealed by a trial of University of Florida cultivars and advanced selections. HortScience, 46(4), 553–557. https://doi.org/10.21273/HORTSCI.46.4.553

Whitaker, V. M., Peres, N., Lahiri, S., Park-Brown, S., & Chandler, C. K. (2021). Growing strawberries in the Florida home garden (Publication No. HS1154). https://edis.ifas.ufl.edu/publication/hs403


Published by University of Georgia Cooperative Extension. For more information or guidance, contact your local Extension office.

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